How much is poor deliverability
costing you?
Every email that lands in spam is lost revenue. Calculate exactly how much a 5% improvement in deliverability is worth to your business — then fix it in minutes.
Revenue at risk: poor deliverability is costing you.
Enter your numbers.
Adjust the inputs below to see your personalised revenue impact in real time.
Your Email Metrics
Current Monthly Revenue
$0
From email campaigns
Potential Revenue
$0
+5% deliverability gain
Monthly Revenue Loss
$0
Money left on the table
Annual Impact
$0
Yearly lost revenue
Revenue Loss = (Monthly Emails × 5%) × (CTR / 100) × Avg. Order Value
Your result:
(50,000 × 5%) × (2% / 100) × $75 = $0
0 additional emails × 2% × $75
Your risk is low, but every percent of deliverability improvement still adds $0/mo.
Most common causes
Why deliverability directly affects revenue.
Every percentage point of inbox rate you lose is a direct revenue hit — and it compounds over time.
Transactional Emails
Password resets, order confirmations, invoices. When these hit spam, users churn — they think your app is broken.
1% = $10K–$100K+/yr
A single percent improvement in inbox placement translates to $10K–$100K+ depending on your volume and order value.
Blacklist Risk
One compromised send can get your domain blacklisted. Recovery takes days. ZeroHook monitors 50+ blacklists 24/7.
DMARC = Trust Signal
Gmail and Outlook use DMARC enforcement as a trust signal. Without p=quarantine or p=reject, you leak inbox placement.
Fix in < 5 Minutes
Most deliverability issues come down to 1–3 DNS records. ZeroHook gives you the exact values to paste in.
Compound Returns
Better deliverability means higher open rates, better CTR, and more revenue — a compounding flywheel.
Losing $0/month?
Stop manually checking DNS records. Get automated monitoring and instant alerts with the Deliverability plan.
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